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Vinco Ventures, Inc. develops and commercializes end-to-end consumer products in North America. It offers kitchenware, small appliances, toys, pet care, baby products, health and beauty aids, entertainment venue merchandise, and housewares to retailers, mass-market retailers, and e-commerce sites; and personal protective equipment to governmental agencies, hospitals, and distributors. The company also offers Lomotif app that allows its users to create their own music videos; Cortex, a real-time analytics for marketing spend and revenue optimization; and delivers ad-campaign creation, optimalization, and monetization at scale. In addition, it provides Non-Fungible Token, a platform for artists and content owners to distribute their intellectual property, and digital marketing services for brands and influencers. The company was formerly known as Edison Nation, Inc. and changed its name to Vinco Ventures, Inc. in November 2020. Vinco Ventures, Inc. was incorporated in 2017 and is based in Fairport, New York.