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BCG.NSE

Brightcom Group Limited, together with its subsidiaries, provides digital marketing solutions to businesses, agencies, and online publishers in the United States, the United Kingdom, Israel, Australia, North America, rest of Europe, the Asia Pacific, Latin America, the Middle East, and Africa. It operates through Digital Marketing (& Related) Services; and Software Development Services segments. The company connects advertisers with their audience across various forms of digital media to deliver messages to the right audience. It also provides global information technology implementation and outsourcing services; and enterprise solution offerings, ERP solutions, and Microsoft and open-source systems development services. In addition, the company offers video, programmatic, in-app, display, and connected TV advertising services. Further, it provides technology platforms, such as ONETAG, which helps in media and ad optimization; VOLOMP, a mass mailing tool; COMPASS, which enables publishers to maximize yield by monetizing their media across all devices; PROXYTOOL, a Firefox installable tool bar with user authentication and admin functions; PANGEA, a proprietary optimization approach that enables conversations with a full user funnel tracking system; B-LOCAL, a local news audience exchange; and BRIGHTCOM PROGRAMMATIC PLATFORM, a platform for the programmatic trading of video-based ads. The company was formerly known as Lycos Internet Limited and changed its name to Brightcom Group Limited in September 2018. Brightcom Group Limited is headquartered in Hyderabad, India.