Описание
Verve Group SE operates a software platform for the automated buying and selling of digital advertising space in North America and Europe. It operates in two segments, Demand Side Platforms (DSP) and Supply Side Platforms (SSP). The DSP segment enables advertisers to create, manage, and optimize data-driven digital advertising campaigns across various relevant ad formats and channels, and devices. The SSP segment helps third party publishers and its own games studios to monetize their ad inventory/ad spaces while keeping full control over it. It also owns and operates a portfolio of games; and offers a suite of AI-driven products, including ATOM, Moments.AI, and ML-Driven Optimization for SKAN to advertisers and publishers. The company was formerly known as MGI - Media and Games Invest SE and changed its name to Verve Group SE in June 2024. Verve Group SE was founded in 2000 and is based in Stockholm, Sweden.