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- Ticker
- HOG
- Price
- 20.78
- Stock movement up
- +0.24 (1.17%)
- Company name
- Harley-Davidson Inc
- Exchange
- (NYSE ,
- Currency
- USD )
- Sector
- Consumer Cyclical >Recreational Vehicles
- Market cap
- 2.45B
- Ent value
- 7.63B
- Price/Sales
- 0.56
- Price/Book
- 0.69
- Div yield
- 3.46%
- Div growth
- -19.17%
- Growth years
- -
- FCF payout
- 22.47%
- Trailing P/E
- 4.90
- Forward P/E
- 10.31
- PEG
- 9.80
- EPS growth
- 5.10%
- 1 year return (CAGR)
- -27.95%
- 3 year return (CAGR)
- -
- 5 year return (CAGR)
- -
- 10 year return (CAGR)
- -
Last updated: 2026-01-22
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DIVIDENDS
Dividend yield - 5y
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Dividend yield data
| Dividend per share | 0.72 |
| Dividend yield | 3.46% |
| Payout frequency | Quarterly |
| Maximum yield | 3.58% |
| Average yield | 2.71% |
| Minimum yield | 1.88% |
| Discount to avg yield | 21.82% |
| Upside potential | 27.91% |
| Yield as % of max yield | 96.73% |
Yield distribution (inverse percentile) - 5y
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Yield distribution data
| Dividend yield | 3.46% |
| Current yield distribution | 2.17% |
| Yield at 100% (Min) | 1.88% |
| Yield at 90% | 2.10% |
| Yield at 80% | 2.34% |
| Yield at 50% (Median) | 2.71% |
| Yield at 20% | 3.01% |
| Yield at 10% | 3.21% |
| Yield at 0% (Max) | 3.58% |
Dividend per share
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Dividend per share data
| Years of growth | - |
| CCC status | - |
| Dividend per share | 0.72 |
| Payout frequency | Quarterly |
| Ex-div date | 9 Dec 2025 |
| EPS (TTM) | 4.12 |
| EPS (1y forward) | 2.01 |
| EPS growth (5y) | 5.10% |
| EPS growth (5y forward) | 0.50% |
Dividend growth
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Dividend growth data
| HOG | S&P500 | |
| DGR MR | 4.35% | -13.74% |
| DGR TTM | 5.56% | 6.60% |
| DGR 3 years | -4.81% | 7.31% |
| DGR 5 years | -19.17% | 4.69% |
| DGR 10 years | -7.26% | 6.30% |
| DGR 15 years | 1.73% | 8.16% |
| Time since last change announced | 265 days |
| EPS growth (5y) | 5.10% |
| EPS growth (5y forward) | 0.50% |
Payout ratio
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Payout ratio data
| EPS coverage | FCF coverage | |
| TTM | 17.57% | 22.47% |
| Average | - | - |
| Forward | 35.74% | - |
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iO Charts is a Seeking Alpha partner
VALUATION
Valuation Ratios
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Valuation Ratios data
| Trailing P/E | 4.90 |
| Price to OCF | 4.46 |
| Price to FCF | 6.27 |
| Price to EBITDA | 2.69 |
| EV to EBITDA | 8.36 |
Valuation (Sales/Book Value)
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Valuation (Sales/Book Value) data
| Price to Sales | 0.56 |
| Price to Book | 0.69 |
| EV to Sales | 1.74 |
iO Charts is a Seeking Alpha partner
iO Charts is a Seeking Alpha partner
FINANCIALS
Per share
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Per share data
| Current share count | 118.14M |
| EPS (TTM) | 4.12 |
| FCF per share (TTM) | 3.22 |
Income statement
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Income statement data
| Revenue (TTM) | 4.40B |
| Gross profit (TTM) | 1.27B |
| Operating income (TTM) | 133.71M |
| Net income (TTM) | 501.15M |
| EPS (TTM) | 4.12 |
| EPS (1y forward) | 2.01 |
Margins
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Margins data
| Gross margin (TTM) | 28.98% |
| Operating margin (TTM) | 3.04% |
| Profit margin (TTM) | 11.40% |
Balance Sheet
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Balance Sheet data
| Cash | 1.83B |
| Net receivables | 5.61B |
| Total current assets | 8.24B |
| Goodwill | 63.85M |
| Intangible assets | 0.00 |
| Property, plant and equipment | 786.39M |
| Total assets | 10.57B |
| Accounts payable | 342.79M |
| Short/Current long term debt | 5.21B |
| Total current liabilities | 3.28B |
| Total liabilities | 7.01B |
| Shareholder's equity | 3.56B |
| Net tangible assets | 0.00 |
Cash flow
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Cash flow data
| Operating cash flow (TTM) | 550.08M |
| Capital expenditures (TTM) | 158.23M |
| Free cash flow (TTM) | 391.85M |
| Dividends paid (TTM) | 88.06M |
Financial returns
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Financial returns data
| Return on Equity | 14.07% |
| Return on Assets | 4.74% |
| Return on Invested Capital | 8.99% |
| Cash Return on Invested Capital | 7.03% |
iO Charts is a Seeking Alpha partner
iO Charts is a Seeking Alpha partner
STOCK INFORMATION
Stock chart
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Stock price data
| Open | 20.62 |
| Daily high | 21.00 |
| Daily low | 20.62 |
| Daily Volume | 2.55M |
| All-time high | 75.50 |
| 1y analyst estimate | 27.50 |
| Beta | 1.33 |
| EPS (TTM) | 4.12 |
| Dividend per share | 0.72 |
| Ex-div date | 9 Dec 2025 |
| Next earnings date | 3 Feb 2026 |
Downside potential
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Downside potential data
| HOG | S&P500 | |
| Current price drop from All-time high | -72.48% | -0.89% |
| Highest price drop | -73.38% | -19.00% |
| Date of highest drop | 20 Jan 2026 | 8 Apr 2025 |
| Avg drop from high | -64.75% | -2.49% |
| Avg time to new high | - | 6 days |
| Max time to new high | 322 days | 89 days |
iO Charts is a Seeking Alpha partner
iO Charts is a Seeking Alpha partner
COMPANY DETAILS
Marketcap
2.45B
Marketcap category
Mid-cap
Description
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Employees
5900
SEC filings
CEO
Keith Wandell
Country
USA
City
Milwaukee
Stock type
Common stock
CCC status
-
Dividend Frequency
Quarterly
EVENTS AND PRESENTATIONS
EventsPresentations
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UNDERSTAND THE BUSINESS
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COMPANY NEWS
Seeking AlphaPress releases
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