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Ticker
HOG

Price
20.78
Stock movement up
+0.24 (1.17%)
Company name
Harley-Davidson Inc
Exchange
(NYSE
,
Currency
USD
)
Sector
Consumer Cyclical >
Recreational Vehicles
Market cap
2.45B
Ent value
680.65M
Price/Sales
0.58
Price/Book
0.36
Div yield
3.46%
Div growth
-19.17%
Growth years
-
FCF payout
20.80%
Trailing P/E
7.25
Forward P/E
9.71
PEG
14.49
EPS growth
219.43%
1 year return (CAGR)
-27.95%
3 year return (CAGR)
-22.68%
5 year return (CAGR)
-12.62%
10 year return (CAGR)
-6.75%
Last updated: 2026-02-13

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DIVIDENDS

Dividend yield - 5y

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Dividend yield data
Dividend per share0.72
Dividend yield3.46%
Payout frequencyQuarterly
Maximum yield3.58%
Average yield1.97%
Minimum yield1.15%
Discount to avg yield43.09%
Upside potential75.70%
Yield as % of max yield96.73%

Yield distribution (inverse percentile) - 5y

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Yield distribution data
Dividend yield3.46%
Current yield distribution0.56%
Yield at 100% (Min)1.15%
Yield at 90%1.42%
Yield at 80%1.55%
Yield at 50% (Median)1.84%
Yield at 20%2.41%
Yield at 10%2.86%
Yield at 0% (Max)3.58%

Dividend per share

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Dividend per share data
Years of growth-
CCC status-
Dividend per share0.72
Payout frequencyQuarterly
Ex-div date9 Dec 2025
EPS (TTM)2.96
EPS (1y forward)2.14
EPS growth (5y)219.43%
EPS growth (5y forward)0.50%

Dividend growth

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Dividend growth data
HOGS&P500
DGR MR4.35%-13.74%
DGR TTM5.56%6.60%
DGR 3 years-4.81%7.31%
DGR 5 years-19.17%4.69%
DGR 10 years-7.26%6.30%
DGR 15 years1.73%8.16%
Time since last change announced279 days
EPS growth (5y)219.43%
EPS growth (5y forward)0.50%

Payout ratio

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Payout ratio data
EPS coverageFCF coverage
TTM25.50%20.80%
Average--
Forward33.64%-

VALUATION

Valuation Ratios

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Valuation Ratios data
Trailing P/E7.25
Price to OCF4.32
Price to FCF5.91
Price to EBITDA2.37
EV to EBITDA0.66

Valuation (Sales/Book Value)

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Valuation (Sales/Book Value) data
Price to Sales0.58
Price to Book0.36
EV to Sales0.16

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FINANCIALS

Per share

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Per share data
Current share count118.14M
EPS (TTM)2.96
FCF per share (TTM)3.63

Income statement

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Income statement data
Revenue (TTM)4.21B
Gross profit (TTM)1.35B
Operating income (TTM)-34.00M
Net income (TTM)338.74M
EPS (TTM)2.96
EPS (1y forward)2.14

Margins

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Margins data
Gross margin (TTM)32.15%
Operating margin (TTM)-0.81%
Profit margin (TTM)8.05%

Balance Sheet

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Balance Sheet data
Cash3.09B
Net receivables225.76M
Total current assets5.59B
Goodwill0.00
Intangible assets0.00
Property, plant and equipment0.00
Total assets8.04B
Accounts payable1.06B
Short/Current long term debt2.97B
Total current liabilities2.66B
Total liabilities1.32B
Shareholder's equity6.73B
Net tangible assets0.00

Cash flow

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Cash flow data
Operating cash flow (TTM)568.92M
Capital expenditures (TTM)153.68M
Free cash flow (TTM)415.24M
Dividends paid (TTM)86.39M

Financial returns

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Financial returns data
Return on Equity5.04%
Return on Assets4.21%
Return on Invested Capital3.49%
Cash Return on Invested Capital4.28%

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iO Charts is a Seeking Alpha partner

STOCK INFORMATION

Stock chart

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Stock price data
Open20.62
Daily high21.00
Daily low20.62
Daily Volume2.55M
All-time high75.50
1y analyst estimate24.80
Beta1.42
EPS (TTM)2.96
Dividend per share0.72
Ex-div date9 Dec 2025
Next earnings date-

Downside potential

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Downside potential data
HOGS&P500
Current price drop from All-time high-72.48%-0.89%
Highest price drop-89.14%-56.47%
Date of highest drop5 Mar 20099 Mar 2009
Avg drop from high-28.91%-10.86%
Avg time to new high30 days12 days
Max time to new high4820 days1805 days

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COMPANY DETAILS
HOG (Harley-Davidson Inc) company logo
Marketcap
2.45B
Marketcap category
Mid-cap
Description
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Employees
5900
Investor relations
SEC filings
CEO
Keith Wandell
Country
USA
City
Milwaukee
Stock type
Common stock
CCC status
-
Dividend Frequency
Quarterly
EVENTS AND PRESENTATIONS
EventsPresentations
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UNDERSTAND THE BUSINESS
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