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Ticker
HOG

Price
23.89
Stock movement down
-0.82 (-3.32%)
Company name
Harley-Davidson Inc
Exchange
(NYSE
,
Currency
USD
)
Sector
Consumer Cyclical >
Recreational Vehicles
Market cap
2.82B
Ent value
8.05B
Price/Sales
0.64
Price/Book
0.79
Div yield
3.01%
Div growth
-19.17%
Growth years
-
FCF payout
-
Trailing P/E
5.63
Forward P/E
9.20
PEG
11.26
EPS growth
5.10%
1 year return
-25.16%
3 year return
-
5 year return
-
10 year return
-
Last updated: 2025-11-17

DIVIDENDS

Dividend yield - 5y

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Dividend yield data
Dividend per share0.72
Dividend yield3.01%
Payout frequencyQuarterly
Maximum yield3.31%
Average yield2.62%
Minimum yield1.88%
Discount to avg yield13.22%
Upside potential15.23%
Yield as % of max yield90.94%

Yield distribution (inverse percentile) - 5y

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Yield distribution data
Dividend yield3.01%
Current yield distribution9.71%
Yield at 100% (Min)1.88%
Yield at 90%2.10%
Yield at 80%2.29%
Yield at 50% (Median)2.66%
Yield at 20%2.94%
Yield at 10%3.01%
Yield at 0% (Max)3.31%

Dividend per share

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Dividend per share data
Years of growth-
CCC status-
Dividend per share0.72
Payout frequencyQuarterly
Ex-div date10 Sep 2025
EPS (TTM)-
EPS (1y forward)2.60
EPS growth (5y)5.10%
EPS growth (5y forward)0.50%

Dividend growth

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Dividend growth data
HOGS&P500
DGR MR4.35%-13.74%
DGR TTM5.62%6.60%
DGR 3 years-4.81%7.31%
DGR 5 years-19.17%4.69%
DGR 10 years-7.26%6.30%
DGR 15 years1.73%8.16%
Time since last change announced189 days
EPS growth (5y)5.10%
EPS growth (5y forward)0.50%

Payout ratio

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Payout ratio data
EPS coverageFCF coverage
TTM--
Average--
Forward27.71%-

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VALUATION

Valuation Ratios

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Valuation Ratios data
Trailing P/E5.63
Price to OCF5.13
Price to FCF7.20
Price to EBITDA3.09
EV to EBITDA8.81

Valuation (Sales/Book Value)

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Valuation (Sales/Book Value) data
Price to Sales0.64
Price to Book0.79
EV to Sales1.83

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FINANCIALS

Per share

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Per share data
Current share count118.14M
EPS (TTM)-
FCF per share (TTM)-

Income statement

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Income statement data
Revenue (TTM)-
Gross profit (TTM)-
Operating income (TTM)-
Net income (TTM)-
EPS (TTM)-
EPS (1y forward)2.60

Margins

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Margins data
Gross margin (TTM)-
Operating margin (TTM)-
Profit margin (TTM)-

Balance Sheet

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Balance Sheet data
Cash1.78B
Net receivables305.01M
Total current assets8.24B
Goodwill63.85M
Intangible assets0.00
Property, plant and equipment0.00
Total assets10.57B
Accounts payable971.41M
Short/Current long term debt3.15B
Total current liabilities3.28B
Total liabilities7.01B
Shareholder's equity3.56B
Net tangible assets0.00

Cash flow

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Cash flow data
Operating cash flow (TTM)-
Capital expenditures (TTM)-
Free cash flow (TTM)-
Dividends paid (TTM)-

Financial returns

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Financial returns data
Return on Equity-
Return on Assets-
Return on Invested Capital-
Cash Return on Invested Capital-

STOCK INFORMATION

Stock chart

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Stock price data
Open24.49
Daily high24.65
Daily low23.67
Daily Volume1.85M
All-time high75.50
1y analyst estimate29.11
Beta1.33
EPS (TTM)-
Dividend per share0.72
Ex-div date10 Sep 2025
Next earnings date3 Feb 2026

Downside potential

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Downside potential data
HOGS&P500
Current price drop from All-time high-68.36%-3.16%
Highest price drop-72.42%-19.00%
Date of highest drop8 Apr 20258 Apr 2025
Avg drop from high-63.77%-2.71%
Avg time to new high-5 days
Max time to new high278 days89 days

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COMPANY DETAILS
HOG (Harley-Davidson Inc) company logo
Marketcap
2.82B
Marketcap category
Mid-cap
Description
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Employees
5900
Investor relations
SEC filings
CEO
Keith Wandell
Country
USA
City
Milwaukee
Stock type
Common stock
CCC status
-
Dividend Frequency
Quarterly
EVENTS AND PRESENTATIONS
EventsPresentations
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UNDERSTAND THE BUSINESS
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